Ads Studio add-on services: service terms

These terms govern the three add-on services supplied by Palteq Ltd, a company registered in England and Wales under number 15694998, whose registered office is at 661 High Street, Kingswinford, West Midlands, DY6 8AL (“Palteq”), to the purchaser of an add-on (“the Client”).

The three add-ons are: (a) the pre campaign tracking set up (“the Set Up”); (b) the post campaign read-through (“the Read-Through”); and (c) the launch pack combo (“the Combo”), which comprises the Set Up and the Read-Through sold together and delivered either side of the Client’s launch. They are referred to in these terms collectively as “the Services”.

Every clause below applies to all three add-ons. Where a clause names the Set Up or the Read-Through specifically, it applies to that add-on when bought on its own and applies equally to the corresponding half of the Combo. These terms apply in addition to Palteq’s website terms and conditions, and where they conflict these terms prevail in respect of the Services. Purchasing any of the Services constitutes acceptance of these terms.

1. Eligibility

1.1 The Services are add-ons to the Ads Studio course and are not sold as stand-alone engagements. They are available only to Clients who have purchased the course. Where an add-on is bought by someone who has not, Palteq may cancel the purchase and refund the fee in full without delivering.

1.2 The Read-Through, and the read-through half of the Combo, are supplied for campaigns launched after the course, where the events and the link naming are in order and the data maps as it should. An account carrying months of prior campaign history and inconsistent tracking cannot be fairly read in a single recorded pass, and that work belongs in a separate consultancy engagement. Where the material supplied shows the campaigns fall outside this scope, Palteq will say so before beginning and will refund the fee for that half.

1.3 The Services are delivered remotely and asynchronously. They do not include live one-to-one time, meetings, or calls of any kind. Live access sits outside these Services and is reserved for consultancy clients.

2. The Services

2.1 The Set Up comprises: (a) a diagnosis of the Client’s conversion tracking across Google Analytics 4 and Meta; (b) confirmation and marking of the correct conversion or key event in GA4, kept separate from funnel steps; (c) verification of the Client’s Meta pixel events in Events Manager, browser and server side, with duplicates flagged; (d) custom conversions built by Palteq in the Client’s Meta Events Manager for the product the Client intends to advertise; (e) a lowercase UTM naming scheme for the Client’s paid links; (f) a GA4 Exploration template built ready for the Client’s own reading once spend is live; (g) one complete set of written fix instructions for the Client to implement, stating for each instruction what remains unresolved if it is not implemented; (h) one verification pass carried out after the Client confirms implementation; and (i) a written summary of what was verified, what was fixed, what remains outstanding, and the consequence of each outstanding item.

2.2 The Read-Through comprises: (a) a written intake capturing what the Client launched and how it is performing; (b) a recorded walkthrough of the Client’s results, reading the Client’s Meta in-house report first and then checking how it holds up against GA4; (c) a named set of changes in the order Palteq recommends making them; and (d) short written notes alongside the recording where they help. The recording is the deliverable and the Client keeps it.

2.3 The Combo comprises the Set Up and the Read-Through in full, delivered at two separate moments either side of the Client’s launch, and priced as a single service at a discount to the two bought apart.

2.4 The Services verify, configure and read conversion tracking only. They do not include website development, design, repair, hosting support, installation of the GA4 base tag or the Meta pixel code, or the remediation of any issue unrelated to tracking. Where the work reveals unrelated issues, Palteq will report them to the Client but is not obliged to investigate or fix them.

2.5 Delivery is limited to the capabilities supported by the Client’s website platform and plan tier. Where a platform or plan cannot support a particular feature, the written summary or the recording will state this, and such a limitation does not constitute non-delivery or a defect in the Services.

2.6 Palteq performs the Services with reasonable care and skill. The Services improve the accuracy of measurement and the quality of the decisions taken from it. Palteq does not guarantee any commercial, marketing, or advertising outcome, and nothing in a recording or a written summary is a promise of performance.

3. Access and website changes

3.1 Palteq will not access the administrative area or backend of the Client’s website and does not require the Client’s website login credentials at any time. The Client should never share website credentials with Palteq, and Palteq will not accept them if offered.

3.2 All changes to the Client’s website are implemented by the Client, following written instructions provided by Palteq. The Client is solely responsible for changes made to its own website. The Client must take a full website backup before implementing any instruction, and Palteq accepts no liability for loss arising from a failure to do so.

3.3 For the Set Up, and for the set up half of the Combo, the Client shall grant: (a) Editor access to the Client’s Google Analytics 4 property for adsstudio@palteq.co.uk; and (b) partner access to the Client’s pixel through Meta Business Manager, granted to Palteq’s business ID 705217925017114 under Datasets with Manage permission. Editor access is required because Viewer access cannot mark key events or save explorations. Instructions for both are provided on the claim form.

3.4 For the Read-Through, and for the read-through half of the Combo, the Client shall grant Viewer access to the Client’s Google Analytics 4 property for adsstudio@palteq.co.uk, and shall send the Client’s Meta in-house report exported as the intake explains. No Meta access is required or requested for this half.

3.5 Palteq does not require and will not accept access to the Client’s Meta ad account, Facebook Page, or Page messages under any of the Services. Palteq does not run, edit, pause, or place spend within the Client’s ad account at any point.

3.6 Work performed directly by Palteq is confined to the Client’s Google Analytics and Meta Events Manager accounts. Neither platform’s tools are capable of modifying the Client’s website.

3.7 The Client may revoke all access granted under this clause once delivery of the relevant half completes. Where the Combo is bought, access granted for the Set Up may be revoked on completion of that half and re-granted at Viewer level when the Read-Through is claimed.

4. Timelines and Client obligations

4.1 Each of the Services commences when Palteq has received payment, a completed claim form, and the access described in clause 3 for the half being delivered.

4.2 The Set Up diagnosis, the custom conversions, the UTM scheme, the Exploration template and the fix instructions are delivered within 5 working days of commencement.

4.3 The Client shall confirm in writing that the Set Up fix instructions have been implemented within 10 working days of receiving them. The verification pass and final summary are delivered following that confirmation. If no confirmation is received within the 10 working day window, that half completes without the verification pass, with no refund due, and any later verification shall be a separate engagement at Palteq’s then-current rates.

4.4 Where instructions are implemented partially, the verification pass and summary will record what was and was not implemented and the consequences of each omission. Unimplemented instructions do not extend the Services or give rise to any refund.

4.5 The Read-Through recording is delivered within 5 working days of Palteq receiving the completed intake, the Viewer access at clause 3.4, and the Client’s Meta in-house report export. The Client is responsible for the export being complete and for the date range it covers. Where the export is partial or covers a period too short to read, Palteq will say so and the 5 working days run again from receipt of a usable export.

4.6 The two halves of the Combo are claimed separately, because the Read-Through needs campaigns that have run long enough to show something. The Client shall claim the read-through half within 3 months of the date of purchase. Where it is not claimed within that period it lapses, no refund is due for it, and any read-through carried out later shall be a separate engagement at Palteq’s then-current rates.

4.7 Delays caused by the Client, including delays in granting access or providing information, do not relieve the Client of payment obligations and extend Palteq’s delivery timelines by an equivalent period.

5. Fees and cancellation

5.1 The fee for each of the Services is stated at checkout and is payable in full in advance.

5.2 The Combo is sold and priced as one service at a discount to its two halves bought separately. Where the Client uses one half and not the other, no partial refund is due, and the discount is not redeemable against anything else.

5.3 Where the Client is a consumer, the Client has a statutory right to cancel within 14 days of purchase under the Consumer Contracts Regulations 2013. By requesting that a Service begin within that period, the Client consents to early commencement and acknowledges that the right to cancel is lost once the Service has been fully performed. If the Client cancels after commencement but before completion, Palteq may deduct an amount proportionate to the work already performed before refunding the balance.

5.4 Where the Client is a business, fees are non-refundable once the relevant Service has commenced.

5.5 Nothing in these terms affects a consumer’s statutory rights.

6. Recordings, instructions and materials

6.1 Recordings, written instructions, summaries, templates and naming schemes supplied under the Services are provided for the Client’s own internal business use. Palteq retains all intellectual property in them and grants the Client a non-exclusive, non-transferable licence to use them for that purpose.

6.2 The Client shall not resell, redistribute, publish, or share these materials outside its own business, and shall not use them to deliver comparable services to third parties.

6.3 Recordings are hosted for 1 month from delivery. The Client is advised to download and retain a copy, and Palteq is not obliged to host indefinitely or to re-record.

7. Liability

7.1 Palteq’s total liability to the Client for any and all claims arising under or in connection with the Services, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total fees paid by the Client for the Service to which the claim relates.

7.2 Palteq shall not be liable for: (a) any consequence of changes the Client makes to its own website, whether or not made following Palteq’s instructions, where the fault lies in the manner of implementation; (b) any decision the Client takes on the strength of a recording, a summary, or a set of recommendations, including decisions about advertising spend; (c) the accuracy of figures reported by third-party platforms, or conclusions drawn from data the Client supplied that was incomplete or inaccurate; (d) the acts, omissions, outages, or policy decisions of third-party platforms including Google, Meta, and the Client’s website platform provider; (e) loss of data where the Client failed to take the backup required by clause 3.2; or (f) any indirect or consequential loss, including loss of profits, revenue, or anticipated savings.

7.3 Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded by applicable law.

8. General

8.1 Palteq may reference the engagement in anonymised form for portfolio and marketing purposes unless the Client objects in writing. Client-specific data will not be disclosed.

8.2 Each party shall comply with applicable data protection legislation, including the UK GDPR and the Data Protection Act 2018, in connection with personal data processed in the course of the Services.

8.3 These terms, together with the checkout description of the Service purchased, form the whole agreement between the parties in respect of that Service. Any variation must be agreed in writing.

8.4 These terms and any dispute arising from them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, save that a consumer may bring proceedings in the courts of their country of residence where the law requires.