Clinician-Founders make terrible marketers who run slightly ahead of their audience I have worked with founders whose marketing was genuinely good and whose growth had still gone flat. The product was solid and the positioning…
What’s in a name: women’s health marketing after the PCOS rename On 12 May 2026 a condition that affects millions of women changed its name, and a good deal of women’s health marketing went out…
Why your marketing isn’t working, and what the real problem is Marketing that “isn’t working” is rarely marketing that isn’t happening. In almost every business that says this to me, the problem is not effort.…
What to do when a femtech marketing agency is not the answer Femtech is one of the few categories where buying more marketing can make a company harder to grow. If forced to pick one…
What a fractional CMO actually does (and when it makes sense) The fractional CMO market in the UK has grown rapidly since 2022. Most of that growth has been noisy. Rates vary widely, and founders…