I’ve been running Facebook ads and email campaigns since 2017. During the 2020 lockdown I delved into social media platforms such as Instagram, Tiktok, and LinkedIn to sell online trainings and digital products. I acquired clients in the e-commerce sector, luxury goods, wedding and events, and local service businesses.
Palteq: Rising ROAS for DTC audiences
Welcome to Palteq, an advertising agency delivering rising ROAS for founders in SaaS, tech, and women's health.
We support startups by delivering scalable marketing at each stage of company growth.
client success stories:
TESTIMONIAL:
In 2023 a female founder and I co-built a strategy to raise awareness, drive sales, and nurture community.
Some of the challenges we tackled were:
Low website conversions
low email open rates
meta ads campaigns
developing brand awareness through Tiktok
Learn how my services transformed their results
Rising ROAS for Innovators
At Palteq, we excel in engineering content to build
lively communities and keep them engaged.
Our methodical blend of targeted advertising and
strategic email nurturing converts curious consumers
into enthusiastic brand fans.
Partner with Palteq, where even modest budgets
yield extraordinary results.
Subscribe to our newsletter for enlightening marketing
methods, and revenue boosters.
About Monica Cutler
Prior to my marketing life I founded a commercial cleaning contractors and have extensive experience HR and HSE compliance.
My strategic marketing skills helped transform this business from a small-scale operation to a best-in-category service provider and regional employer.
This depth of experience propelled me into the marketing industry and I now enjoy helping other founders do the same for their business.
As a plus, my office is always spotless!
NameSwitch Case Study
“Working with Monica has been a true delight – not only is she a bright, focussed and delightful person to work with (which makes a difference) but she gets things done!
Monica is a critical extension to our very lean team and has plugged some much needed gaps – with some impressive results.
She took on a copywriting project to refresh our existing website copy and worked with our appointed design agency. The copy is clearer, optimised and provides a much more unified customer experience. Since re-launch we’ve seen a notable increase in website traffic, time on site and most fundamentally, our conversion rates have nearly doubled.
Monica is a critical extension to our very lean team and has plugged some much needed gaps – with some impressive results.
She took on a copywriting project to refresh our existing website copy and worked with our appointed design agency. The copy is clearer, optimised and provides a much more unified customer experience. Since re-launch we’ve seen a notable increase in website traffic, time on site and most fundamentally, our conversion rates have nearly doubled.
Monica worked some serious magic on key parts of our social media activities – creating a tiktok channel from scratch and with very little resources she’s enabled us to gain a following with some videos reaching over 75K views and leading to more signups for us to nurture through email.
Improvements have also been made in our email marketing efforts, improving our open rates. With the introduction of a content strategy and calendar we are set to have a more structured year ahead.
She’s also been working tirelessly to get the magic formula to Meta Ads…again with limited resources and we are seeing some early signs of increased engagement.
Possibly one of the best things about Monica is her ability to see the bigger picture, work within budget constraints and offer creative solutions that give real results.
Improvements have also been made in our email marketing efforts, improving our open rates. With the introduction of a content strategy and calendar we are set to have a more structured year ahead.
She’s also been working tirelessly to get the magic formula to Meta Ads…again with limited resources and we are seeing some early signs of increased engagement.
Possibly one of the best things about Monica is her ability to see the bigger picture, work within budget constraints and offer creative solutions that give real results.
I have no hesitation in recommending Monica to anyone looking to extend and amplify their offering”
